Why staging?
When selling a house, its display and presentation are very important, in addition to reasonable pricing, proper marketing, and other means. Statistics show that 80% of home buyers decide whether to bid for the house at the first sight when they enter the room. Homeowners can earn a 390% return on their investment in staging and renovation before putting their houses on the market. Furnished homes take an average of 89% less time to be sold than empty or undecorated homes.
It can be seen that home staging is a powerful approach to help sell houses in a short period of time and obtain the greatest return on investment. As a seller, you want to gain the favor of potential buyers in the first tens of seconds, and create a welcoming, and comfortable home feeling for buyers.
Home Staging is thinking differently about the psychological changes of buyers, putting the buyer’s feelings in the first place, and assuming that your own house is the buyer’s house for decoration and renovation. Changing flooring materials, drapes, and wall colors; fixing garden lawns, and most importantly, furnishing the house professionally will bring unexpected benefits during the selling process.
Procedure
Cleaning is the first step of staging. If the home has not been thoroughly cleaned for many years, it is recommended to find a professional cleaning company to clean it thoroughly before selling the house, and then carefully check the sanitation of some dead corners by yourself.
The second step is to paint the walls unless the house is new. There will always be some stains on the walls of the house that has been lived in for several years, and some may have scratches. Painting the walls and ceilings before the sale is also a small investment with big returns. Painting can give a house a new look, and it can also absorb some of the strange smells from the room, making the house smell like a new house.
The third step is furnishing your home professionally. Furniture can reflect the taste of the owner, and can also convey the style of the house. High-quality furniture and reasonable layout always bring a strong visual impact to people. Practical examples prove that a considerable number of buyers will request that furniture can be purchased together when buying a house because they love indoor furniture so much. In addition, decorations such as flowers, paintings, etc., will help as well.
Fourth, it is also important to mow the lawn before selling the house to make the garden more vibrant. When people enter the house, they first have to walk through the driveway in front of the door. The beautiful flowers and flat lawns always make people can’t help but take a second look. The well-decorated garden can also reflect the owner’s life interests and personal taste. In fact, it is neither too expensive nor too troublesome to decorate the front of the house and make a good impression.
The fifth is that the house must not have a peculiar smell. If you have pets, smoke, and love to cook, you need to pay extra attention to remove the possible smell that may turn off potential buyers. Most people like to live in an elegant and fragrant environment, so you can place some scented candles, put scented tablets, or spray some air fresheners in places where odors may occur.
All in all, whether in terms of vision or smell, the principle of staging is to make people who visit the house feel warm, pleasant, and comfortable. Avoid all personal and religious decorations to make the house appear more neutral and “inclusive”, and attract buyers from different regions and cultural backgrounds to a greater extent.